Fireball Cinnamon Whiskey is a mix of cinnamon and whiskey and has a full, deep golden color. The combination of cinnamon and whiskey gives Fireball a sweet but powerful taste. Fireball whiskey is particularly popular in the United States, Canada and the United Kingdom and poses a serious threat to established brands such as Jägermeister. The whiskey is especially popular among young people who drink Fireball as a shot in the cafe or nightclub. The fact that Fireball is drunk as a shot also immediately indicates that this whiskey is different from other whiskeys.
History of Fireball Whiskey
Fireball whiskey originates in Canada. In the mid-1980s, The Seagram Company of Montreal, Quebec, markets it as part of a range of distilled beverages. In 1989, the trademark rights and recipe were acquired by The Sazerac Company. An American family company from Louisville, Kentucky, founded in 1850.
This leading company in the United States (known in the Netherlands with the Buffalo Trace Bourbon brand among others) initially launched the whiskey on the market under the name of ?? Dr. McGillicuddy’s Fireball Whiskey ??. In 2006 it was repositioned under the current name “Fireball Cinnamon Whiskey”. This is how Fireball’s success story begins.
Why is Fireball cinnamon whiskey so popular in America?
The success of Fireball cinnamon whiskey is a combination of factors. First of all, the whiskey itself. Many people dislike whiskey because of its strong flavor. With Fireball cinnamon whiskey, however, the cinnamon flavor predominates, but at the same time retains the powerful whiskey flavor.
It is also noteworthy that Fireball’s success is not due to an expensive marketing campaign, but to word of mouth and dedicated bartenders. However, the popularity of Fireball can mainly be explained by smart social media campaigns. Fireball enthusiasts are massively posting photos on Instagram, Facebook, Pintrest and Twitter of consuming a shot of fire. In addition, the hit ?? Fireball ?? from the Cuban-American rapper Pitbull contributed even more to the great success of Fireball whiskey.
Fireball Whiskey bigger than Jägermeister
Fireball is one of the most successful spirits in the United States. In 2011, $ 1.9 million was sold at gas stations, liquor shops and supermarkets. In 2013, sales had already risen to $ 61 million. With that, Fireball passed well-known brands such as Jameson Irish Whiskey and Patrón Tequila and it is only a matter of time before it overtakes Jägermeister. In Europe, Fireball Whiskey is especially popular in the Scandinavian countries and since the summer (2014) it is also available in the Netherlands.
Logo of Fireball Cinnamon Whiskey
The Fireball Cinnamon Whiskey logo is a red, fireball-spewing demon. On the clear bottle, the demon is shown on a yellow label. The fireball naturally refers to the name of the whiskey. With “It tastes like Heaven, burns like Hell” Fireball Whiskey has a powerful and recognizable slogan.
Fireball Cinnamon Whiskey is available at various clubs and cafés and can also be purchased at most liquor stores as well as online in a drinks webshop.