The American Architect and the German ecological gemist meet at a meeting of various organizations, including Greenpeace. They set up a company for intelligent production systems. This means that all raw materials must safely return to the ground.
Summary of a cradle to cradle documentary
The former director of Rohner Textil (textile factory) had to move his factory or find a solution to the waste problem of the textiles of authorities. A German chemist, Michael Braungart, made sure that this factory no longer used toxic substances and that the textile was completely biodegradable. The waste can then be used by farmers to cover their crops.
Michael Braungart and William McDonough
Michael Braungart had been with Greenpeace and was the best ecological chemist in the world. Michael Braungart first met William McDonough in an office in New York. McDonough has become famous for his ideas of eco-friendly buildings. There they philosophized together about possible future ideas. They founded a company for intelligent product systems. This means that everything in nature must safely return to the ground. waste is food.
It is only productive when it creates life and space for others.
Philosophy applications
A German clothing company makes T-shirts according to the philosophy of Braungart and McDonough. The T-shirts are raw materials for nature. During recycling, the quality of a product deteriorates. Braungart and McDonough want to maintain or even improve the quality during reuse. Nike has recently started making fully recyclable shoes that contain as few toxic substances as possible, called Nike Considered. These shoes are profitable because shoes that have these properties are in high demand.
The Greenhouse
McDonough designed The Greenhouse for the Herman Miller company. A building where water is purified and energy is generated in a natural way. McDonough also ensured that Miller’s products were produced according to the cradle to cradle concept. Products from cradle to cradle must be completely safe for humans and animals, be reusable and easy and quick to disassemble.
Ford Rouge
Ford rouge Center is the home of Ford. Bill Ford decided to renovate Ford rouge based on the idea of Braungart and McDonough. A project of approximately 2 billion euros. For example, wastewater is purified in a natural way and the area around the industrial factories is completely covered with plants. Solar energy is also used for energy. Ford rouge also has a new design thanks to Braungart and McDonough: a car that runs on hydrogen and which also consists of biodegradable materials.
Circular economy
China wants to develop the ideas of Braungart and McDonough. China wants to become a circular economist where cradle to cradle plays an important role. Within 12 years, 400 million Chinese should get a new home. Cradle to cradle wants to build six new cities with new building materials without brick. Complete cradle to cradle cities are on the program. The houses are largely biodegradable. Braungart and McDonough also want to place agricultural land on the roof of the houses, so that everyone has the same amount, so less social unrest.