Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) has unveiled its theme song to boost tourism for the 2019 season.
That the Thai government is much concerned about promoting tourism is a new idea to attract tourists with a song. Many attractions are promoted through the media. A not unimportant question remains unanswered. How do you reach people who are not yet in Thailand! And how do foreigners recognize this promotion song?
The new song entitled “Wonderful Thailand National Parks” invites listeners to visit the national parks and attractions of the country while discouraging the use of disposable plastic waste material. The measure is in line with government policies to encourage public participation in environmental issues.
The song's video clip was broadcast for free on all public channels to promote and collect interest in the country's attractions.