Weekly magazine Viva disappears. The last edition will be published at the end of July. Related brands, such as Viva Mama and the Viva Forum, are also disappearing. Publisher DPG Media is removing the title, because the number of subscribers has been declining for years.
“Unfortunately, the discontinuation of this fantastic magazine is inevitable,” says editor-in-chief Debby Gerritsen. She looks back on a “beautiful period full of relevant, innovative, taboo-breaking stories that contributed to the development of the young Dutch woman. Everyone knows Viva, from the conscious young woman to the bakery around the corner and the Binnenhof.”
Viva first appeared on October 7, 1972, as the successor to the women’s magazine Eva. With Viva, a more progressive magazine was launched, in which stories about work, sex and relationships were reviewed, interspersed with fashion and travel reports.
Readers Nude Photosfoto
The magazine is best known for the column Anybody, in which female readers (and sometimes readers) have had themselves photographed naked since 1991. They tell about their body, the imperfections or parts to be proud of.
In the 1980s, the magazine had over 150,000 subscribers; today VIVA has a circulation of approximately 25,000. The downward trend does not appear to be reversing any time soon, says DPG director Joyce Nieuwenhuijs. Women’s magazines Margriet, Libelle and Flair will be retained.
Recently, several publishers have announced that they are cutting back on their magazine offerings. Last month, the dissolution of men’s magazine Esquire, the Hitkrant and girls’ magazine CosmoGirl was announced. De Nieuwe Revu has been discontinued as an independent title and is now an annex to the monthly magazine Panorama.