Spotify has been around for fifteen years. The Swedish company, which first manipulated the music world and is now trying to take over the podcast market, was founded on April 23, 2006.
Media expert and podcast maker Elger van der Wel explains in podcast De Dag how Spotify is becoming the world’s audio platform and what influence the company has on both the behavior of listeners and the way in which makers produce music and podcasts.
It took some time for Spotify to find direction in fifteen years, says Elger, and the company has also experienced major setbacks. But the course has now been set, because audio is ‘hot’ and the belief is that there is good money to be made with it. The only question is how.
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