Twitter
Twitter has bought the Dutch newsletter service Revue. A special step for the social media company, where short messages of up to 280 characters are central. In a blog post says Twitter that “long, written content such as articles, discussions and newsletters can be a good way to share meaningful knowledge”.
The company also states that it is “critical” to provide users with new ways to create stories. The key to this is Revue. The Dutch company was founded in 2015 and offers users the opportunity to distribute a newsletter for free. In the Netherlands, for example, the NOS uses it and in the US the Chicago Sun Times and The Verge, among others.
Twitter does not want to comment on the takeover. Questions, such as what price has been paid and whether Twitter intends to moderate the content of newsletters, also remain unanswered for the time being.
Millions of audiences
Newsletters are not a new phenomenon and have been on the rise for a number of years. Twitter acknowledges this, but says the “newsletter format is increasingly emerging as a direct way of connecting with readers.” Twitter says it’s making all of Revue’s previously paid features free. Users who charge subscribers for a newsletter can now keep 95 percent of the turnover.
The platform also states that it is “uniquely positioned” to help users reach readers and grow much faster. According to the most recent quarterly figures, the company has 187 million daily active users that it makes money from. This means that people who create newsletters have an audience of potentially millions.
The social media company says it will continue to invest in Revue. There will be vacancies for various positions. It is not known whether these are Dutch jobs.
